Google’s new hardware campus shows it’s trying to be more like Apple

I’ve been a Pixel fan since the original, but I can’t help but feel the phones have often been a bit of an afterthought for Google. The company has financial resources that few in the world can compare to, after all, yet its hardware has often paled in comparison to its Android siblings — let alone Apple. While Apple is often pushing the boundaries of hardware as well as software, people mainly buy Pixel phones for the software experience.

But it finally feels like things might just be changing. Case in point: according to a report by CNBC, Google is opening a new campus in Silicon Valley largely dedicated to supporting its hardware offerings.

CNBC says it obtained preliminary plans for the new campus. Google has reportedly spent “more than $389 million” on land in San Jose to build an “R&D” facility. This campus would include a center for hardware operations, as well as “a new tech campus that would be accessible to the public.”

It will consist of five office buildings connected by a pedestrian bridge, as well as “three industrial buildings that will house some operations for its hardware division, including Nest products.” The plans also mention the facilities will be involved with ‘Google Hardware,’ which suggests products like the Pixel line.

Google Nest Doorbell, Nest Cam Indoor, and Nest Cam (battery)