The power of TikTok never ceases to amaze me. The app has catapulted various products into the spotlight since its inception four years ago, and the latest item to spark an all-out shopping frenzy is a black and white ghost rug. Hailing from a brand called Loloi Rugs, the runner started popping up at HomeGoods, TJ Maxx, and Marshalls stores this month for eager Halloween-lovers looking to get their decor shopping done early. It measures 20 by 60 inches, rings up at $25, and is covered in white ghost figures that somewhat resemble the elderly chocolate-obsessed lady from SpongeBob SquarePants. I’m not quite sure if I understand all the hype, but alas, the TikTokers want what they want.
The ghost rug has become so internet famous that a handful of TikTok users have documented their journeys to various stores to track it down. Some of those who’ve found ’em in stock have even purchased multiple rugs to resell for a higher price on websites like Mercari, which isn’t in the Halloween spirit. I suggest sharing the love with the rest of the wannabe witches out there and only purchasing what you’ll actually display in your home. Check out photos and videos of the popular ghost-covered rug ahead, and best of luck to those who venture out to find it.